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Familiar ALSPs Are Risking Unfamiliarity With Name Changes. So Why Rebrand?

Alsp 2

By Frank Ready, Legaltech News | February 18, 2020

Many legal service providers are renovating their brand name to reflect the opportunities and challenges that influence the evolving legal market, but is printing all of those new business cards worth it?

Level 2 Legal Solutions CEO Joey Seeber shares his thoughts on brand equity in the consolidating market.

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