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Three Considerations for Business Success

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I remember when Amazon.com was a startup with a strange name and only two major offerings – books (the old-school kind) and music (delivered on physical media).

Fast forward to today, when CNBC reported that Amazon was responsible “for about 44 percent of all U.S. e-commerce sales last year, or about 4 percent of the country’s total retail sales figure.” If that’s not a disruption of both online and brick and mortar commerce, I don’t know what is.

And so, when I recently saw a headline from Inc. that declared “Jeff Bezos Just Shared His 3-Step Formula for Success,” I paused and took a few minutes to read the article. Quoted in the context of Amazon’s joint venture with Berkshire Hathaway and JPMorgan Chase designed to “provide better health care for their collective employees (which currently number over a million people),” Mr. Bezos declared that “[s]uccess is going to require talented experts, a beginner's mind, and a long-term orientation.”

  • Talented Experts. Those of us in professional services know that human resources are our most valuable asset. Expertise is critical, but it’s not enough, as the Inc. article makes clear, just to assemble a group of “brilliant jerks.” How a team works together is just as important – if not more important – than who is on the team. Put another way, not only do you want “people who know what they're doing,” but also those with “the necessary emotional intelligence to work well with others at the same time.”
  • Beginner’s Mind. “The problem with putting a bunch of experts together is you run the danger of everyone thinking they have all the answers.” In my experience, this is especially true when groups of lawyers get together. But the very best lawyers I’ve had the privilege to know and work with over the years have had a “learn-it-all” mentality, rather than a “know-it-all” mindset. And this paradigm shift allows for new and innovative solutions geared toward the real needs of clients to rise up and win the day.
  • Long-Term Orientation. Amazon’s “Leadership Principles” are all worth reviewing. The “Ownership” principle states, in part, that “[l]eaders are owners. They think long term and don’t sacrifice long-term value for short-term results.” Wise counsel, especially when one is attempting to solve major problems or perform a major disruption.

At Level 2 Legal, we’re fanatical not only about the persistent client service teams we create, but also how they function together in healthy ways. (See our prior posts about teamwork and the importance of emotional intelligence.) Visit our homepage, and the first thing you will see is the mantra that “we start by listening” – a learn-it-all mentality that keeps us on our toes and allows us to serve up innovative solutions to our clients. And we approach every client relationship with the long view in mind – we have and will chose the long-term interest of our clients over short-term profit every time.

It’s our own version of disruption – of which we are respectfully proud. Click below to connect with one of our legal process outsourcing experts.

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